Ontario Health Team

Branding
Graphic Design

I designed the branding for Northwestern Ontarios - Ontario Health Team (Noojmawing Sookatagaing).

Ontario Health Team needed a visual identity that honoured Indigenous perspectives while meeting healthcare system requirements—all while incorporating original artwork by Janice Toulouse.

I worked with the council, members, and artist Janice Toulouse to develop a logo that preserved her artistic style while functioning across applications. The process required vectorizing her detailed artwork, simplifying the palette, and ensuring her vision remained central to every decision.

I designed a distinctive brand that honours the Robinson-Superior and Treaty 9 territories while representing the collaborative spirit of "Healing Working Together" (Noojmawing Sookatagaing).

Deliverables:

  • Primary and secondary logo variations

  • Complete color palette

  • Brand guidelines

  • Digital and print assets

  • Website design direction

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