Our Kids Count needed to raise $2.7 million to transform a local block into a family-focused community hub with essential services—food cupboard, counselling, child care, and parenting support.

I developed complete campaign branding designed for versatility and impact—creating assets that could scale from social media graphics to large-format banners while maintaining consistent messaging.

A warm, approachable campaign identity was created that connects with donors while communicating the serious community need. The campaign successfully launched and continues to drive engagement.

Deliverables:

• Campaign logo and brand elements

• Website design and assets

• Social media graphics and templates

• Large-format banners and signage

• Donation materials and tablecloths

• Print collateral