With a new season about to begin, the Thunder Bay Symphony Orchestra (TBSO) required a new program booklet to highlight the upcoming shows and design direction to further promote the season on Social Media and through printed mailers.

I provided a well organized and thoughtful program booklet showcasing the musicians and guiding readers through colour of the different styles of show that would be played through the season.

These colours were then used as a guideline for colour choice of social media graphics, and templates were designed in Canva for the Symphony's team to utilize. At each touch point the viewer understood the style of music to expect when purchasing tickets.

The mailer was sent out and provided an overview of all the concerts which also directed the reader through colour of the style of concert.

The Symphony was able to provide thoughtful communication on the upcoming seasons shows to their audience members.